Many sports scientists are inherently geared towards the science and the service, often finding it uncomfortable to “sell” themselves. However, this reluctance can mean missing out on opportunities to make a meaningful impact. Reframing this not as marketing but as a way to help people discover the valuable services you offer can be a game-changer, particularly for essential platforms like LinkedIn and personal websites.
It’s one of the most common thing here in the Supporting Champions community – not backing yourself, not explaining what you can do very well, and therefore missing out on opportunities.
Let’s have a think about injecting a few proactive statements into your website, linkedin profile, CV or whichever window people peer into to see what you’re all about.
To stand out in the competitive online environment, sports scientists can leverage the principles of behavioural psychology. Here’s how you can harness these insights for a compelling online presence.
1. Concrete Achievements: The Principle of Authority
Trust is multi-faceted but is built on proven results. According to the behavioural principle of “Authority,” people are more likely to trust you if you can demonstrate concrete proof of your expertise.
Action: Instead of using vague or generic titles, focus on specific, measurable accomplishments. For instance, “Reduced rugby-related injuries by 25% in one season through a customised strength programme.”
2. Specialising In: The Principle of Scarcity Refined
The principle of “Scarcity”, in this context at least , is not about doing BOGOF offers (while stocks last), it’s about making sure that people are clear what your unique specialisation is and how it is crystal clear your professional profile. This can make you more attractive to potential clients or collaborators.
Action: Highlight your specific area of specialisation and its impact. If you’re an expert in aerobic conditioning for footballers, for example, you might say, “Specialising in aerobic conditioning for footballers, on average enhancing stamina by 15%.”
3. Addressing Problems: The Principle of Self-Interest
The principle of “Self-Interest” posits that individuals engage more readily when they perceive a direct benefit for themselves. Therefore, your profile should clearly indicate the challenges you can address and the value you offer.
Action: Frame your skills and experience in terms of problem-solving and benefits. Instead of merely listing your skills, illustrate them with benefits such as, “Transformed a basketball team’s shooting accuracy by 12% through advanced motion analysis.”
By focusing on these behavioural principles, you can craft an online presence that not only captures attention but also fosters meaningful engagement and builds trust.
Just tell people what you do! Be specific! Help them see that you can solve their problems!