When you’re working as a sports scientist, whether it is in nutrition, training, psyche etc, delivering difficult messages is an inevitable part of the job. Whether it’s addressing performance issues, suggesting changes to a coaching strategy, or discussing sensitive topics, the way these messages are conveyed can significantly impact their reception and outcome. I can’t think of many other topics that have dominated my thinking as a practitioner – should I push or pull, hedge or edge. Getting the balance right, the timing spot on, the intensity level tuned to the recipient is a constant judgement and perceiving task. Here, are five different approaches to delivering challenging news, each with its unique strengths and weaknesses.
1. The Direct Approach: Cutting Straight to the Chase
Strengths: This approach is clear, unambiguous, and leaves little room for misunderstanding. It’s particularly effective in situations where immediate action is required or when the message is too critical to be cushioned.
Weaknesses: It can sometimes be perceived as blunt or insensitive, especially if the receiver is not accustomed to such directness. This approach risks damaging relationships if not handled with care.
Best Used When: The situation demands urgency and clarity, and the receiver values straightforward communication. Candid communication can be a strength, but not at the cost of showing rapport, understanding and empathy with the status quo.
2. Empathetic Dialogue: Compassion Meets Communication
Strengths: By showing empathy, you acknowledge the emotional impact of the message. This approach can foster trust and openness, making it easier to navigate sensitive topics.
Weaknesses: There’s a risk of the message getting diluted in the attempt to soften the blow. It may also take longer to get to the crux of the matter, which can be problematic in time-sensitive situations.
Best Used When: The issue at hand is personal or likely to provoke a strong emotional response. but try not to dally around the issue, show sensitivity but not at the expense of clarity.
3. Evidence-Based: Backing Up Claims with Data
Strengths: Using data or research to support your message adds objectivity and can make the message more convincing. It’s a powerful tool when dealing with skeptics or when trying to change long-standing practices.
Weaknesses: Over-reliance on data can seem impersonal and may not address the emotional aspects of a situation. It also requires having credible and relevant data at hand.
Best Used When: The message involves changing established methods or when addressing performance issues. Data demands working in probabilities, you can soften such communication by sharing how the data, suggests a path, but you can also show your applied skill by showing how the interpretation can be integrated into the programme.
4. Collaborative Discussion: Engaging in Solution-Finding
Strengths: This approach promotes involvement and ownership of the issue. It can lead to more creative solutions and stronger buy-in from the coach or athlete.
Weaknesses: It may not be suitable for situations where a quick decision is needed or when the expertise of the other party is limited in the subject matter.
Best Used When: The problem is complex, and input from multiple parties can lead to a better outcome. I’ve found it best to discuss difficult issues directly with the decision maker before it goes to wider consideration, this way there is priming, ownership and engagement. The opposite is discussing the issue with everyone else and then the decision maker – this can feel like a hijack.
5. Gradual Build-Up: Easing into the Conversation
Strengths: Gradually building up to the main point can help in preparing the receiver to accept the message. It’s useful for particularly sensitive or challenging views.
Weaknesses: There’s a risk of the recipient missing the main point, or the conversation veering off track. It also might create unnecessary anxiety as the recipient senses something is coming.
Best Used When: The news is likely to be a shock or particularly challenging. Try introducing a question to probe thinking, respond curiously when a coach or athlete makes a related point.
Each of these approaches has its place in the toolkit of a sports scientist or coach. The key is to assess the situation, consider the relationship with the receiver, and choose the method that will most effectively convey the message while maintaining a constructive and respectful dialogue. Remember, the goal is not just to deliver the message, but to ensure it leads to understanding and positive change.