Tag Communication

5 ways to justify the term ‘elite’

Elite leader

‘Elite Health’, ‘Elite Car Audio’, ‘Elite Wines’!   Clearly these are just brand names, just as the bloke around the corner who runs a business called Olympic Windows, is claiming special status (unless window fitting has become an Olympic sport…

How SQUIDD can empower others

Lightbulb idea

  In 2005 I was moving on from my role as Exercise Physiologist and Sport Science Manager at the British Olympic Association and starting in a role as Technical Lead Physiologist at the English Institute of Sport. Part of that…